Client Porelo

Industry LegalTech / Relocation / Global Mobility

For individuals relocating to Portugal, managing local bureaucracy — from tax registration (NIF) to residency (NHR) — can feel overwhelming. Porelo, a relocation support platform, set out to make this process effortless and trustworthy for global residents and digital nomads.

The challenge was to translate complex legal services into a simple, human, and conversion-focused web experience — one that inspires confidence while maintaining an approachable tone. Our goal: to design a website that feels like a professional advisor, not a paperwork portal.

We crafted a cohesive digital identity and website experience that balanced credibility with warmth — combining editorial calm with product clarity.

Information Architecture — structured around key user intentions: Relocate, Get NIF, Apply NHR, and Learn. Each pathway was simplified for fast comprehension.

Visual System — watercolor-style cityscapes, warm backgrounds, and editorial whitespace evoke trust and calm while differentiating from typical “legal service” stiffness.

UI/UX Design — modular, card-based layouts and high-contrast typography optimized for multilingual users and mobile responsiveness.

Copy & Tone — friendly yet professional; each section guides visitors with clarity (“Secure your Portugal NIF effortlessly, online”) rather than heavy jargon.

Conversion & Credibility — integrated Trustpilot ratings, clear pricing tables, and guided steps (“Easy as 1, 2, 3”) to reduce uncertainty and drive bookings.

Blog Experience — designed a resource hub that positions Porelo as a reliable authority on local tax and residency insights, enhancing SEO and user education.

The redesigned experience repositioned Porelo as a trusted digital partner for international relocations, not just a paperwork facilitator.

Improved Comprehension — clear visual hierarchy and micro-copy reduced drop-offs during NIF/NHR exploration flows.

Emotional Trust Through Design — watercolor illustrations and human-centered messaging improved perceived approachability.

Increased Conversions — simplified 3-step flow (“Order → Share Details → Sign POA”) led to higher service completion rates.

Content Authority — blog architecture established Porelo as an expert in Portuguese relocation policies and legal frameworks.

Cohesive Brand Language — unified tone, visuals, and CTAs across all service pages built a recognizable and reliable brand presence.

UI/UX Design for LegalTech Platforms

Conversion Optimization for Service Websites

Information Architecture & UX Flow

Copywriting & Brand Positioning

Visual Identity & Illustration System

SEO & Content Experience Design

Accessibility & Responsiveness

Porelo’s redesign proves that even the most procedural services can feel human, warm, and easy — when every design decision builds clarity and confidence.