B2B Email Examples: Too Good To Go
Stephanie Loney
Email Marketer
Copywriter
Canva
Google Drive
Substack
Disclaimer: This is a mock writing sample. This is not paid or published work requested by the client, and it is only a demonstration of my copywriting skills.
First Cold Email
Subject: Stop throwing your profit away!
American food businesses lose $120 billion to food waste each year.
But don’t worry—we’re here to help!
The Too Good To Go app connects food businesses like yours with customers interested in buying your unsold food. This simple yet powerful approach can help you increase your revenue, reduce your environmental footprint, and engage with a new customer base.
Ready to start reducing your food waste and increasing your profits?
Visit our website to learn more and get started today.
Learn more
Follow Up/Steps to Get Started Email
Subject: 5 easy steps to build your customer base
Did you know that 76% of customers who discover a business through the Too Good To Go app return as full-paying customers?
Increasing your customer base just got that much easier!
Unlock access to our 6 million users in just 5 easy steps:
Register your business with Too Good To Go
List your unsold food so users can discover your available Surprise Bags
Take reservations for your listed Surprise Bags
Confirm reservations and distribute Surprise Bags when users arrive at the set pick-up time
Celebrate expanding your profits and reducing your food waste
Join Too Good To Go and watch your business grow.
Join now
National Pastry Day Email
*Only send to bakeries
Subject: Do-nut miss this opportunity
Happy National Pastry Day!
All pastries deserve love today—even those that go unsold.
To connect your surplus pastries with a good home (and to recover some of your sunk costs), list them on Too Good To Go.
Who knows? Customers may even purchase a full-priced item or two when they come to pick up their Surprise Bag of unsold baked goods.
Celebrate National Pastry Day by ensuring no pastry goes to waste.
List unsold items now
