Web Copy: FYSH Foods
Stephanie Loney
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Posted Nov 23, 2023
Disclaimer: This is a mock writing sample. Web copy updates for plant-based raw fish company FYSH Foods (Landing Page, About Page, Product Page, and FAQs Page)
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Disclaimer: This is a mock writing sample. This is not paid or published work requested by the client, and it is only a demonstration of my copywriting skills.
Goal: This project aims to expand the FYSH Foods website and improve its click-through rates via copy changes.
Landing Page
Current Copy:
Edited Copy:
There’s nothing fishy about FYSH.
Our chefs use a unique blend of vegetables, tapioca, and sea algae to create mouth-watering plant-based raw fish alternatives full of omega 3s, iron, protein, fiber, and vitamins B12 and C.
With FYSH, you can savor the taste and texture of raw fish without worrying about parasites, mercury, or microplastics. And don’t even get us started on its sustainability benefits.
Join us on our journey to redefine the future of seafood, one delicious bite at a time.
About Us
Current Copy:
Edited Copy:
Our Story
In 2021, FYSH Foods co-founder Zoya Biglary faced a dilemma: she loved the taste and texture of raw fish but wasn’t too keen on consuming unsustainably sourced animal products. And the plant-based fish alternatives available on the market just weren’t hitting the spot. So she teamed up with chef Paul Barbosa, and the pair spent a year in the kitchen developing FYSH, a delicious plant-based raw fish alternative.
Our Mission
We believe that small changes have big impacts. By swapping in plant-based FYSH, we can all continue enjoying our favorite sushi, lox bagels, and ceviche without contributing to the harmful environmental effects of overfishing and bycatch.
At the heart of FYSH Foods is a goal to provide you with choices. Everyone should have access to tasty and sustainable seafood options, regardless of dietary preferences. Our innovative fish alternative empowers you to make decisions that are good for your diet and the planet.
Product Page
Current Copy:
There are currently no product pages on the FYSH Foods website.
Edited Copy:
Spicy “Tuna”
Test the waters with our Spicy "Tuna." This plant-based FYSH delivers the authentic taste and texture of spicy tuna. Made from root vegetables, sea algae, and fermentation magic, Spicy “Tuna” is the perfect addition to tostadas, crispy rice, and sushi. No preparation is required—just cut, squeeze, and enjoy.
Free From:
Animal products
Soy
Gluten
Parasites
Mercury
Microplastics
Guilt
Do: Keep your FYSH refrigerated and consume it before its “Best By” (but let’s be real—you’ll use it up way before you even have to worry about that!)
Don’t: Heat it up using a stove, oven, or microwave—it’s meant to be enjoyed raw
FAQs
Current Copy:
There is currently no FAQs page on the FYSH Foods website.
Edited Copy:
Is FYSH made in a lab?
What is FYSH made out of?
How is FYSH more sustainable than fish?
If I have a soy or gluten allergy, can I eat FYSH?
Is FYSH vegan?
Is FYSH safe for pregnant people to eat?
Does FYSH actually taste like fish?
What types of FYSH are available?
Where can I buy FYSH?
Is FYSH available for restaurants and food service providers to purchase?