Customer Email Examples: Too Good To Go
Stephanie Loney
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Posted Nov 27, 2023
Disclaimer: This is a mock writing sample. Marketing email copy intended to encourage customers to use the Too Good To Go app.
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Disclaimer: This is a mock writing sample. This is not paid or published work requested by the client, and it is only a demonstration of my copywriting skills.
Welcome/Intro Email
Subject: There’s no time (or food) to waste!
Save the planet one meal at a time.
Welcome to Too Good To Go—We’re so happy you joined us!
We believe that food should be enjoyed. Unfortunately, when good food from your favorite cafes, restaurants, and grocery stores goes unsold, it goes to waste. But you can save this food from being wasted by simply purchasing Surpise Bags through the Too Good To Go app. Restaurants and shops fill these Surprise Bags with their good, unsold food and offer them to you at discounted prices, so it’s a win-win for everyone.
Making a difference is that easy.
How It Works
Download the Too Good To Go app and create your account.
Find cafes, restaurants, and grocery stores in your area that have surplus food available for you to save.
Reserve your Suprise Bag of unsold food.
Collect your Surprise Bag at the given pick-up time.
Enjoy the food you ordered and the difference you made.
It’s time to start making your stomach and the planet happy.
Save your first meal
New Businesses Added Email
Subject: Ready to try something new?
Great news—we’ve just partnered with even more restaurants in your area!
Now it’s even easier to be kind to your wallet and the planet.
Thai Time
Offering authentic Thai and Chinese cuisine made with family recipes.
327 W. Elm St.
Chicago, IL 60647
Maria’s Cafe & Pastry Shop
Tempting Logan Square with delectable baked goods since 1957.
1427 Jefferson Ave.
Chicago, IL 60647
Taqueria Jalisco
Serving up traditional dishes that will transport your taste buds to Jalisco, Mexico.
719 Quailey St.
Chicago, IL 60647
Ready to help these businesses save their unsold food from going to waste? Reserve your Suprise Bag now!
Reserve your meal
Sunday Night Email
Subject: Dinner plans loading…
Sunday scaries got you down?
Don’t worry—we’ve got you covered!
Save a meal from going to waste, and save yourself from having to cook.
Reserve a Surprise Bag full of delicious, discounted food from your favorite restaurant tonight. All you have to do is go collect it at the given pick-up time, and the rest of the night is yours.
Bon appetite!