A digital transformation was orchestrated for Anapi, an insurance company operating at the intersection of fintech and small business services, where their visual identity needed to evolve as rapidly as their business had.

The previous brand suite, which had served its startup days well, was ready to graduate to a more sophisticated presence that would resonate with both fintech partners and business clients.

A strong and dynamic colour palette was developed to strike the perfect balance between trustworthy professionalism and modern innovation – no small feat in an industry where appearing too traditional can feel outdated, but looking too trendy can diminish credibility.

New typefaces were carefully selected and typography guidelines established to communicate stability and expertise, while maintaining the company’s forward-thinking approach.

The result is a brand identity that positions Anapi as a serious player in the insurance space, without losing the innovative spirit that set them apart in the first place.