Web & Mobile Redesign
Zoey Marroquin
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Posted Apr 25, 2024
Implemented user testing and motion design to increase user engagement and retention across Rockland Trust's financial Learning Center.
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Clients
Rockland Trust
Overview
Revitalized the comprehensive financial education resource hub for consumer and business banking customers of Rockland Trust.
Goals
Create an intuitive and visually stunning e-learning experience for Rockland Trust customers.
Boost customer engagement throughout the Learning Center digital experience.
Before & After of the Learning Center landing page
Design Process
Mobile-first design was prioritized to create a seamless user experience for customers that aligned with existing user behavior.
The majority of Rockland Trust customers engage with the Learning Center content through their mobile device.
Mobile first iterations of the Learning Center landing page
UX Research was conducted to gain customer insight on the visual aesthetics and motion design elements.
An A/B test was conducted to validate the design preferences from participants who are familiar with e-learning platforms.
A/B testing conducted for interactive cards
High-Fidelity Wireframes
Final mobile mockups
Final Desktop mockups
Outcomes
The Learning Center redesign is set to launch May 2024!