Web & Mobile Landing Page Redesign
Zoey Marroquin
Web Designer
UX Designer
UI Designer
Figma
Google Analytics
Maze
Rockland Trust
Overview
Design Process
A content-first design approach was used to ensure stakeholders could efficiently scan through a dense amount of information.
Conducted usability testing to validate the clarity of content and ease of use while navigating through the landing page.
Final Design
Outcome
Explore the full case-study
Overview
Worked with Rockland Trust's Charitable Giving team to streamline the application process for Massachusetts community organizations and nonprofits seeking funding.
Design Process
A content-first design approach was used to ensure stakeholders could efficiently scan through a dense amount of information.
Before & After of the Charitable Giving land page
Conducted usability testing to validate the clarity of content and ease of use while navigating through the landing page.
Click rate tracking to assess user mental models
Final Design
Outcome
User-centric solutions streamlined the application process, fostering a stronger connection between the bank and the communities it serves.
