OverviewDesign ProcessA content-first design approach was used to ensure stakeholders could efficiently scan through a dense amount of information.Conducted usability testing to validate the clarity of content and ease of use while navigating through the landing page.Final DesignOutcomeExplore the full case-study
Overview
Worked with Rockland Trust's Charitable Giving team to streamline the application process for Massachusetts community organizations and nonprofits seeking funding.
Design Process
A content-first design approach was used to ensure stakeholders could efficiently scan through a dense amount of information.
Before & After of the Charitable Giving land page
Conducted usability testing to validate the clarity of content and ease of use while navigating through the landing page.
Click rate tracking to assess user mental models
Final Design
Outcome
User-centric solutions streamlined the application process, fostering a stronger connection between the bank and the communities it serves.
Explore the full case-study
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Optimized the application process for nonprofits and community organizations increasing correct application submissions and community funding opportunities from
