Website Redesign
Zoey Marroquin
Overview
Collaborated with Julie Beckham, AVP/Financial Education, Development, & Strategy Officer to redesign a virtual financial education learning experience called Ms. Money's Classroom.
Ideation
Market Research was conducted to assess industry best practices and performance of direct and indirect competitors
Before & After of the Ms. Money's Classroom landing page
Wireframes
Final Design
Form user flow showing image interaction
Language drop-down selector
Outcomes
Page conversions
Within the first month of the product launch, the bounce rate decreased, the average session time of the Ms. Money landing page increased, and the number of unique and return users increased.
Improved accessibility
Prioritized WCAG 2.0 by adding image alt text, assessing PDFs for compliance, creating WebVTT for audio closed captions, and incorporating a style guide with appropriate color contrast.
This will improve the overall findability of this financial literacy program in the long run AND allow for any type of learner to benefit from this online learning experience.
View the full case study here:
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Posted May 2, 2024
Website Redesign for a virtual financial education program
