Branding and webdesign for StartUp Nijmegen

StartUp Nijmegen is a flex workplace for (starting) entrepreneurs. StartUp Nijmegen's old website did not connect well with its young, entrepreneurial target group. The challenge was to create a new design that does appeal: playful, modern and colourful, with a look and feel that matches StartUp's energy. The final construction of the website was done by another party.

For the new design, we first looked at StartUp Nijmegen's target group: young, starting entrepreneurs looking for an inspiring, accessible and energetic workplace. The existing design did not sufficiently match this visually and content-wise. From that analysis, different visual directions were explored - from sleek and minimalist to playful and expressive. The final choice was a colourful and dynamic design with round shapes and lively accents, fitting the creative and entrepreneurial atmosphere of StartUp.