The client sells a unique range of colorful porcelain animals — from elephants and giraffes to cows. These playful and decorative pieces deserved a website that matched their charm and personality.
The previous webshop looked plain and outdated, which didn’t reflect the joyful nature of the products or the brand. The challenge was to create a new webshop design that felt vibrant and alive, while also improving the shopping experience and conversion rate.
From the start, we focused on user behavior — making it easy for visitors to explore the different categories, find what they’re looking for, and complete their purchase. The product pages and navigation received special attention to guide customers smoothly through the buying journey and increase sales.