As a trusted curator, Imigani aims to support creatives from all sectors through the development of content and events that serve to educate, inspire, and recognise the emerging talents of Rwanda and beyond. The primary goal in shaping the brand identity was to artfully encapsulate the region’s abundant cultural heritage while simultaneously captivating the attention of a youthful and contemporary creative audience. Drawing inspiration from the vibrant patterns inherent in traditional Imigono arts and crafts, the brand seamlessly blends these bold elements with a fresh and modern palette.