This conceptual project was created in response to a design brief challenge on Instagram. The goal was to develop a visual identity and packaging for a skincare brand targeting fitness enthusiasts, athletes, and active individuals who value skin recovery after exposure to harsh weather and intense physical activity.

The green gradient reflects the energy and intensity of an active lifestyle. The identity aims to feel gender-neutral, striking a balance between strength and refinement. It was also important to convey scientific credibility and proven effectiveness, while maintaining a modern, approachable aesthetic.