Designed the UI/UX for a fast-growing eGrocery app in Sweden
Ahmad Ullah
Vembla, a Swedish e-grocery and e-pharmacy delivery service, recently raised SEK 13 million (around $1.5 million) in a funding round led by Cats.vc and Spring Capital. This follows a previous funding of over $1 million. The startup, founded in 2019, operates by delivering groceries and pharmacy items from dark stores. Their focus is on quick deliveries, sometimes within just 10 minutes. This new funding will likely help Vembla expand its operations, including the opening of additional dark stores in the future.
Key Highlights of Vembla:
Industry: eGrocery & ePharmacy
Founded in: Sweden
Value Proposition: Hyper-fast grocery and pharmaceutical delivery
Funding: Raised SEK 10.3M (approximately $1M USD)
Recognition: Nominated among the Top 10 Swedish Startups
Target Audience: Urban customers needing groceries and essentials on demand
Role & Impact in the Project:
I led the product design & UX strategy to create an intuitive and efficient shopping experience.
Designed a frictionless ordering flow to reduce drop-offs and maximize conversions.
Optimized the mobile-first experience, considering the nature of impulse and convenience-driven shopping.
Integrated user retention strategies to encourage repeat purchases.
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Posted Oct 4, 2024
Vembla is a rapidly growing eGrocery and ePharmacy company in Sweden that delivers groceries and everyday goods within 10 minutes.
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