Nitro League - Brand Identity, Website & Game Experience Design
Ahmad Ullah
Nitro League is a decentralized play-to-earn (P2E) racing game combined with an NFT marketplace. Players can compete in futuristic car races, earn tokens, and engage in various in-game missions. The game also introduces a metaverse experience where users can upgrade their cars, participate in races, and showcase their NFTs.
Nitro League secured $7.5M in funding, largely based on the design deliverables, completed in just 21 days.
Branding & Identity
Developed a bold & futuristic brand identity aligned with Web3 gaming trends.
Led branding workshops to define core values, positioning, and marketing.
User Research & Usability Testing
Conducted remote moderated usability testing with real gamers.
Used design thinking to optimize user engagement & retention.
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Posted Oct 4, 2024
Decentralized play-to-earn (P2E) racing game combined with an NFT marketplace. Secured $7.5M in funding based on the design deliverables created in 21 days.
