Engagement & Retention Sprint for Aliviado Caregiving by NYU
Nelson Reid
Aliviado Caregiving
Aliviado Caregiving is a mobile app that provides daily interventions for caregivers to help address their loved ones behavioural concerns.
While the existing application was well received and interventions proved effective, users had little reason to return to the product and therefore forgot to regularly practice their interventions.
The goal of this sprint was to boost user engagement and retention to ensure users had reason to revisit the app regularly.
Platform: iOS
Role: UX/UI Design
Giving users a sense of progress was an essential part of the engagement and retention strategy. The hypothesis: if we can show insightful trends either positive or negative we can show additional encouragement to further either motivation or offer helpful tips if they are struggling.
Problem Statement
Interventions were clinically effective and initial user feedback was positive BUT:
Users were not returning regularly
Caregivers forgot to practice interventions
No clear sense of progress or motivation
The Strategy
Create a habit forming loop so that users will experience the value of the product again and again. As users experience more value the motivation to use the product becomes a regular, automatic internal drive.
Design Principles
To help ensure our designs were aligned with the needs and goals of caregivers we developed a few key principles to help guide our design thinking.
Low-pressure motivation over competition
Progress over perfection
Emotional safety first
Small wins build habits
Encourage reflection, not performance
We added a weekly streak tracker to gently encourage users to continue to practice their interventions and lighter weight interactions like tracking caregiver emotions and use those feeling to reflect back their thoughts in an encouraging and supportive way.
The Solution
Daily Reminders
We added customizable daily reminder notifications to act as a gentle tap on the shoulder to encourage users to return.
Weekly Streaks & Trends
A weekly streak tracker was created to gently encourage consistency and helpful trend summaries were added showing positive patterns and clear progress to help motivate users to continue to practice their interventions.
Both these features help support the main action and value of the product: practicing interventions as regularly as possible!
In addition to customizable notification reminders, we adding simple feature to help support the emotional wellbeing of caregivers with breath work exercises and journal prompts to encourage reflections and mindfulness.
Features to Support Caregivers
One of our main hypotheses was that if we better support caregivers they will experience more direct and immediate value. We designed dedicated features that support their emotional health:
Mood tracking that reflect back encouraging messages of support
Micro-journaling prompts to help caregivers build a sense of mindfulness
Short breath work exercises to give caregivers a brief moment of respite
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Posted Mar 5, 2026
Lead a design sprint to boost engagement and retention by creating new features designed to lead users to take action quicker and more consistently.
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Timeline
Feb 2, 2026 - Feb 6, 2026
Clients
New York University
