Furoshiki is a mass-customization project for e-commerce centered in both fashion and PC gaming. With the focus of solving design problems for highly customizable pieces and the tedious task of making product rules in DYI's Shopify systems.

Timeline: Nov 2023 ~ March 2024

Team: McTekk

Platform: Web SaaS

Conducted desktop research regarding mass customization.

Facilitated ideation workshops with core and extended teams.

Conducted secondary research.

Designed UXUI high fidelity concepts.

Designed and Documented design systems.

Prepared pitch decks for business stakeholders product presentations.

Furoshiki was an ambitious and thrilling project that combined two markets and two mediums.


PC gaming commerce

Fashion commerce

Commerce admin site

As a designer, I had to handle and understand the obstacles that commerce admins faces when making product rules and inventory.

Conducted desktop research regarding mass customization.

Facilitated ideation workshops with core and extended teams.

After generating ideas, gathering information, feedback, and words of both consumers and e-commerce admins, I started to work on the UXUI concepts.

Atomic 2.0 Design System implementation for Component management.

Collaboration with PMs, Devs, and UX Researchers.

Design sprints of 2 weeks for first POC.