I built the full brand and website for a London-based air conditioning service covering refurbishments, homeowners, and everyday customers. The direction was minimal and premium—showcasing comfort and trust without going over the top.

Before the site, I developed their complete brand identity—logo, color, typography, and a design system that carries through every element on the page. See the full brand identity case study →

Generative AI video for realism beyond a standard hero

The hero uses a generative AI video workflow to add realism and life you don’t get from a static image—setting the tone the moment the page loads.

Four services, one visual language

Four image-based cards present each service, with custom icons and an image treatment—gradient at the bottom, transparent at the top—all defined by the brand identity system.

Detail without the clutter

Dynamic accordions let visitors explore each service in depth, revealing more information on demand while keeping the layout clean and minimal.

A hidden footer worth scrolling for

Motion and parallax add dynamism across the site, closing with a hidden parallax footer and smooth scrolling that make the whole experience feel considered and premium.

A complete brand and web build for a London air-con specialist From brand identity to a live, SEO-optimized Framer site, this was an end-to-end build designed to feel minimal, premium, and trustworthy—reflecting the quality of service behind it.

Brand and website designed and built end to end—see it live.