Scalable Product Development in two-sided-marketplace
Juan Martínez
During 5 years in the ad-tech industry I worked in a two-sided-marketplace in a fast-changing industry.
First as a FullStack dev using a React/Redux, PHP Symphony backend and PostgreSQL + NoSQL data model.
Then as a Product leader and strategist, making our ad-exchange grow from a Gross Revenue of 250K USD/day to 1M USD/day on average (our max was higher).
Both as a dev and as a team leader I was able to translate business decisions to a team of very senior developers, while improving and streamlining the main technology piece of the company.
As Product leader I was of course key part of the decision making process, making the calls on what steps to take next for our exchange, and the business, to grow.
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Posted Dec 23, 2024
Juan managed development of a scalable ad-exchange responsible for 1M USD/day Gross Revenue, leading to improved efficiency and throughput.
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