Built with FlutterFlow
MyFetch Food: AI-Powered Pet Food Search
Studio Kelcy
MyFetch Food: AI-Powered Pet Food Search
MyFetch Food is an AI-powered pet food search app that helps owners find suitable food options based on their pet’s individual needs.
Users can include or exclude ingredients, add allergies and health considerations, create pet profiles and receive recommendations from thousands of available products.
Studio Kelcy designed the complete product experience, built the app in FlutterFlow and created the supporting MyFetch Food website.
Project Overview
Services
Branding, product design, UI/UX design, website design, FlutterFlow development and launch
Platforms
iOS, Android and web
Technology
FlutterFlow, Firebase, OpenAI, RevenueCat and Wix
Industry
Pets and AI search
Project Type
New app and website design and development
The Brief
Pet food labels can be difficult and time-consuming to compare, particularly when a pet has allergies, food sensitivities or specific health considerations.
The vision for MyFetch Food was to create a faster and more personalised way for pet owners to explore suitable food products.
Rather than manually checking every product label, users would create a pet profile, select ingredients they wanted to include or avoid and add any relevant health considerations. AI would then use this information to search available products and return suitable matches.
The project required a complete digital identity, mobile app, AI-powered search experience and marketing website.
Phase 1: Design
Creating the Brand
The first stage involved developing a friendly and trustworthy visual direction for MyFetch Food.
The brand needed to feel approachable for everyday pet owners while still communicating that the product uses intelligent search technology.
Studio Kelcy designed the:
Logo
App icon
Colour palette
Typography
Supporting visual elements
Mobile app interface
Website interface
App Store and launch graphics
The visual identity was applied consistently across the app and website to create one connected product experience.
Planning the User Experience
The app needed to collect detailed information about each pet without making the search process feel overwhelming.
The experience was structured around a simple journey:
Create a pet profile
Add health considerations
Select ingredients to include
Select ingredients to exclude
Generate food recommendations
Review matched products
Save suitable foods for later
The profile-based structure means users can retain each pet’s information and run new searches without entering the same details repeatedly.
Pet Profiles
The pet-profile experience was designed to support individual recommendations for dogs and cats.
Each profile can hold the information required to personalise searches, including the pet’s basic details, dietary preferences, ingredient requirements and relevant health considerations.
Users with more than one pet can create separate profiles so recommendations remain specific to each animal.
Search and Filter Design
Ingredient selection was designed to feel clear and manageable.
Users can specify ingredients they would like included and identify ingredients that should be excluded because of preferences, allergies or sensitivities.
Health considerations can also be selected to further refine the search.
The completed search criteria are then presented clearly before the user generates their recommendations.
Website Design
Studio Kelcy also designed and created the MyFetch Food marketing website.
The website explains the product, demonstrates how the search works and guides visitors towards downloading the app.
Its content is organised around:
The problem MyFetch Food solves
Product benefits
A simple three-step explanation
Popular pet-food searches
App features
Customer feedback
App Store download links
Privacy, terms and support information
The app’s branding, colours, imagery and tone were carried across the website to create a consistent launch presence.
Phase 2: Build
FlutterFlow and Firebase Development
Once the product design was approved, the mobile app was built in FlutterFlow and connected to Firebase.
Firebase manages user accounts, pet profiles, preferences, search information, saved products and access levels.
The build included:
User authentication
Pet-profile management
Dynamic ingredient filters
Health-condition matching
AI-powered recommendations
Product results
Saved favourites
Purchase access
Search limits
User-specific data
Empty and loading states
AI-Powered Pet Food Search
The central feature of MyFetch Food is its AI-powered recommendation process.
The app combines the selected pet profile with the user’s chosen ingredients and health considerations. This information is used to search available pet-food products and return relevant matches.
The generated results are displayed in a clear product list, helping users compare suitable options without manually reviewing every available label.
Ingredient Filters
Users can include ingredients they would like to see and exclude ingredients they want to avoid.
This allows searches to be tailored around preferences and sensitivities rather than relying on broad pet-food categories alone.
The selected filters remain connected to the relevant pet profile and can be adjusted before a new search.
Health-Condition Matching
Users can select health considerations relevant to their pet.
These selections help refine the search and identify products that may better align with the information entered into the profile.
The interface keeps these selections separate from ingredient filters, making it clear how each type of information contributes to the recommendation.
Product Recommendations
Recommended products include the information needed for users to explore and compare each match.
Users can open a product, review its details and continue to the external retailer when they are ready to learn more.
The app connects users with products available through supported pet-food partners, including Chewy.
Multiple Pet Profiles
MyFetch Food supports households with more than one pet.
Each pet can have its own profile, dietary information, filters and saved products. Users can switch between profiles to run a search for the correct pet.
Saved Foods
Suitable products can be saved to a pet’s favourites.
This gives users a simple place to return to previously discovered foods without repeating the entire search.
Saved products remain connected to the selected pet, keeping recommendations organised for multi-pet households.
Access and Purchases
The app includes different access levels based on the number of searches and pet profiles available to the user.
Paid access is managed through RevenueCat and includes purchase restoration across supported devices.
Depending on the selected option, users can access:
Additional or unlimited searches
Multiple pet profiles
Saved favourite foods
Ingredient include and exclude filters
Health-condition matching
Key Functionality
User accounts
Dog and cat profiles
Multiple pet profiles
Ingredient inclusion filters
Ingredient exclusion filters
Allergy and sensitivity considerations
Health-condition matching
AI-powered product recommendations
Search-generation states
Product results and details
Saved favourite foods
External retailer links
Search limits
Paid access
Purchase restoration
Firebase database
OpenAI integration
Phase 3: Launch
Website Development
The supporting website was created in Wix and optimised for desktop and mobile.
The launch website included:
Responsive page design
Product and feature explanations
App imagery
Download links
Contact form
Privacy Policy
Terms and Conditions
End-User Licence Agreement
Affiliate information
App Testing and Preparation
Once development was complete, the app moved through final testing and launch preparation.
Studio Kelcy supported:
Functional testing
AI recommendation testing
Profile and search-flow testing
Purchase configuration
Firebase production setup
App Store listing preparation
App icon and launch assets
Privacy and legal-page requirements
iOS and Android deployment
Final launch support
Store Launch
The finished app was prepared for release through the Apple App Store and Google Play.
The website, store assets and mobile app were developed as one connected product launch, giving MyFetch Food a consistent presence across every user touchpoint.
The Outcome
MyFetch Food was brought from an initial concept to a complete AI-powered product and brand.
Pet owners can create individual profiles, filter ingredients, add health considerations and receive personalised food recommendations within one simple experience.
The completed project includes the mobile app, AI search functionality, Firebase backend, purchase access, marketing website and supporting launch materials.
Together, these elements provide MyFetch Food with a scalable foundation for helping pet owners search more efficiently and make more informed product comparisons.
Explore the Project
Website
https://www.myfetchfood.com/
Download on the App Store
[ADD APP STORE LINK]
Get it on Google Play
[ADD GOOGLE PLAY LINK]
Have an App Idea?
Studio Kelcy helps founders and businesses design, build and launch thoughtful digital products with FlutterFlow.
From branding and UI/UX design through to development, websites, testing and store launch, Studio Kelcy can help bring your app idea to life.
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Posted Jul 13, 2025
MyFetch Food is an AI-powered pet food search app that helps owners find suitable food options based on their pet’s individual needs.
Likes
2
Views
25
Timeline
Jul 24, 2024 - Jul 13, 2025
