Digital and Growth Marketing Consultant [$250k to $2.75M]
Christian A Riley
Digital Marketer
eCommerce Marketer
Growth Marketer
Facebook Ads
Google Ads
Shopify
Client: Ford and Wyatt [fordandwyatt.com]
Sales increased from $250k to $2.75M
Work: Initiated all paid media channels, new product launches, email marketing, segmentation, SMS marketing, Etsy, affiliates, VIP program, and Influencer programs. Website UX audit and rebuild. PR launch, content strategy, and branding.
Results: Drove revenue growth from $250k to $2.75M in 3 years. Search and Social Ads ROAS increased from 3:1 to 6:1. Website conversion increased from 2.5% to 4.5%. Secured coverage across tier 1 publications and macro influencers.
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