Conversion Rate Optimization [75% Improvement]
300 targeted content and UX enhancements leading to a remarkable 75% increase in conversion rates
Led a digital transformative for The Wig Company, culminating in a staggering 147% year- over-year growth in eCommerce. My approach was anchored in leveraging data-driven strategies and cross-functional leadership, significantly enhancing global direct response initiatives.
Spearheaded an extensive eCommerce UX audit and analytics deep dive for thewigcompany.com, resulting in over 300 targeted content and UX enhancements leading to a remarkable 75% increase in conversion rates
Orchestrated a redesign of the eCommerce platform, integrating competitive analysis, consumer insights, and UX/UI design principles.
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Posted May 24, 2024
Implemented Growth strategies for $2MM paid media budget resulting in 30% reduction in CAC while increasing Sales by 40%. Spearheaded an extensive eCommerce UX
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HAIRUWEAR
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