Led a digital transformative for The Wig Company, culminating in a staggering 147% year- over-year growth in eCommerce. My approach was anchored in leveraging data-driven strategies and cross-functional leadership, significantly enhancing global direct response initiatives.

Spearheaded an extensive eCommerce UX audit and analytics deep dive for thewigcompany.com, resulting in over 300 targeted content and UX enhancements leading to a remarkable 75% increase in conversion rates

Orchestrated a redesign of the eCommerce platform, integrating competitive analysis, consumer insights, and UX/UI design principles.