Content Strategy and SEO [Avg. page position from 25 to 13]
Christian A Riley
THE PROBLEM
Organic Search was not growing and represented less than 10% of traffic and sales
Blog was not optimized for UX or SEO
THE WORK
Execute technical audit and remediation tasks to speed up site performance
Optimize 404 error pages
Mitigate redirect errors
Create and submit disavow list
Perform and apply keyword research and optimizations
Page Tuning(remove bad/broken links, add strategic targeted keywords
Develop a backlink outreach template
Help design blog template and new blog structure to maximize SEO opportunities to drive sales
THE RESULTS
Sept-Nov YOY:
• Impressions Increased 125%
• Clicks Increased 247%
• CTR Increased 58%
• Avg. Position improved 41% or 10 positions
Key Wins from start of engagement: 6/1/23
• 133 new backlinks – an increase of 27%
• Increased DA from 43 to 52 rating
• Average Position improvement from 25 to 13
• 1,949 net new keyword rankings gained
• Total website clicks have increased 67%
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Posted May 29, 2024
Comprehensive SEO services included optimizing error pages, enhancing keywords, developing backlink strategies, and improving site performance.
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