Amazon Growth Marketing Consultant [75% Increase in Daily Sales]
Christian A Riley
Digital Marketer
eCommerce Marketer
Performance Marketing Specialist
AWS
Facebook Ads
Google Ads
Client: Intelligence of Nature (intelligenceofnature.com)
75% INCREASE IN DAILY SALES
CHALLENGE
Flat amazon sales and plans for complete rebranding requiring the launch and build of a new Amazon seller account [ION] while sunsetting the established brand [Restore].
WORK
Amazon audit for 50+ listings, 3/6/9 month optimization plan across Account, SEO, and PPC. 12-month sunset plan for the existing brand and the launch plan for a new brand.
RESULTS
No loss in channel revenue from sunset and the launch of the new brand (est $3.6M risk)! Achieved a 26% increase in conversion, 39% decrease in ACOS while Increasing ad spend resulting In 75% growth in monthly YoY revenue ($550k+ per month) during this transition.
![Conversion Rate Optimization [75% Improvement]](https://media.contra.com/image/upload/ar_1.333,c_fill,f_avif,h_240,q_auto:good,w_320/ararg1yhxo93ikjb9xqk)
![Customer Value Strategy [Improved Retention Rate by 33%]](https://media.contra.com/image/upload/ar_1.333,c_fill,f_avif,h_240,q_auto:good,w_320/ta6dck8vo9gpkljn3oq0)
![Content Strategy and SEO [Avg. page position from 25 to 13]](https://media.contra.com/image/upload/ar_1.333,c_fill,f_avif,h_240,q_auto:good,w_320/sauaenaaelzu4ct8mokw)