International money transfer is a trust-heavy purchase. Users are sending hundreds or thousands of dollars across borders, often for the first time. They land on your page skeptical, comparing you against Wise, Remitly, and Revolut in adjacent tabs.

Finex needed a landing page that does three things fast: explain what the product does, prove it's trustworthy, and get visitors to try it. The window is about 8 seconds before they bounce.

Designed the full landing page (desktop and mobile) in Figma

Developed the content hierarchy and conversion strategy

Created the component system and responsive layouts

Produced device mockups for marketing use

I studied landing pages from 6 competing money transfer services. Most of them lead with abstract promises: "Send money globally," "Fast and secure transfers." The copy is interchangeable.

What actually builds trust in fintech is transparency. Users want to see the exchange rate before they sign up. They want to know the fee structure. They want to see what the product looks like.

That insight drove the design: show the product working, not just describe what it does.

Hero section: Instead of a generic headline with a stock illustration, I placed an interactive currency converter preview directly in the hero. Visitors immediately see a real exchange rate and fee breakdown. This answers their first question ("How much will it cost me?") before they scroll.

Trust signals early: Social proof, security badges, and regulatory compliance information sit in the first scroll. In fintech, burying trust signals below the fold is a conversion killer. Users who don't feel safe won't scroll far enough to see your features.

Feature sections: Three core benefits (speed, low fees, security) each get a dedicated section. I used a card-based layout with product screenshots rather than icons. Each card shows the actual UI for that feature, so visitors build a mental model of the product before signing up.

Visual language: Clean, modern aesthetic with Finex's green color palette. Green was a deliberate brand choice: it signals financial growth and stability. The typography is large and confident, with generous whitespace to keep the page from feeling cluttered despite the amount of information.

The landing page is built on a modular component system in Figma with auto layout. This includes:

Navigation bar with sticky scroll behavior

Hero block with embedded product preview

Feature cards (3 variants: image-left, image-right, centered)

Testimonial carousel

Pricing/fee transparency section

Footer with regulatory information

Every component is designed for reuse, so the marketing team can assemble new page variants (campaign landing pages, A/B test variations) without starting from scratch.

Device mockups show the landing page in real-world context. The responsive design adapts cleanly from desktop to mobile, with the hero section stacking vertically and the feature cards collapsing to single-column on smaller screens.

The full-length page preview below shows the complete scroll experience from hero to footer.

Full landing page design (desktop + mobile) in Figma

Content hierarchy and conversion strategy

Modular component system with auto layout

Responsive layouts for all breakpoints

Device mockups for marketing use

Structured Figma files with developer annotations

The design positions Finex as a transparent, product-forward fintech brand in a market where most competitors rely on generic messaging.