GreenBasket Mobile App UX Design Role: Product Designer (UX/...

GreenBasket Mobile App UX Design Role: Product Designer (UX/UI) Tools: Figma, User Flow Mapping, Wireframing

Project Overview

GreenBasket is a grocery delivery app helping users order fresh produce quickly. The project aimed to improve usability, reduce onboarding friction, and create a cleaner, more intuitive shopping experience. Users struggled with navigation, product discovery, and onboarding, leading to confusion. I led the end-to-end design process, including user flow restructuring, wireframing, and high-fidelity UI design. I analyzed existing apps, defined user journeys, tested layouts with low-fidelity wireframes, and created accessible high-fidelity screens. The designed onboarding, simplified navigation, and clear CTAs improved usability, reduced cognitive load, and delivered a scalable, smooth shopping experience.