As the SMM for YEW! Your Environment's Wax, I curated a vibrant social media feed that spotlighted the brand's daily operations and ethos from their dual-purpose location, serving as both a retail store and production facility. I posted engaging reels that offered a behind-the-scenes look at the surf wax production, content featuring surfers using the wax, high-quality product photos that communicated the brand’s environmental commitment, and eye-catching videos showcasing the wax in action.

By providing a BTS and authentic view of the business, I helped craft a visual narrative that amplified brand recognition for YEW! as an emerging sustainable product in the surf industry.

Additionally, I supported the execution of marketing activations and events that were key for engaging our local community. This included collaborating on a brand event with Red Bull, participating in local surf competitions, and organizing in-store events such as comedy shows. By blending digital content with IRL events, I helped reinforce the brand's presence both online and within the local surf community, while broadening my experience as a freelance marketer.