Social Media Management for YEW! Your Environment's Wax

Haley Hoffman

Instagram SMM/Content Creation and IRL Marketing Activations for YEW! Your Environment's Wax
@yewstoked
@yewstoked
As the SMM for YEW! Your Environment's Wax, I curated a vibrant social media feed that spotlighted the brand's daily operations and ethos from their dual-purpose location, serving as both a retail store and production facility. I posted engaging reels that offered a behind-the-scenes look at the surf wax production, content featuring surfers using the wax, high-quality product photos that communicated the brand’s environmental commitment, and eye-catching videos showcasing the wax in action.
By providing a BTS and authentic view of the business, I helped craft a visual narrative that amplified brand recognition for YEW! as an emerging sustainable product in the surf industry.
Additionally, I supported the execution of marketing activations and events that were key for engaging our local community. This included collaborating on a brand event with Red Bull, participating in local surf competitions, and organizing in-store events such as comedy shows. By blending digital content with IRL events, I helped reinforce the brand's presence both online and within the local surf community, while broadening my experience as a freelance marketer.
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Posted Jan 17, 2025

Helped bring YEW!'s vision to life on Instagram while also assisting in IRL events to build community and brand recognition in the surf industry.

YEW! Your Environment's Wax TikTok from 0 to 130K
YEW! Your Environment's Wax TikTok from 0 to 130K
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Personal Fashion/Beauty/Lifestyle Blog
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