Brand Social Media Strategy

I developed a comprehensive social media strategy for Flux, a conceptual brand designed to showcase my approach to digital marketing. This project involved creating a mockup social media feed, complete with posts, captions, and stories, to demonstrate effective branding and audience engagement strategies.

OBJECTIVE To illustrate a social media presence that could enhance brand visibility, engage a targeted audience, and build a vibrant community through strategic content creation and marketing activations.

STRATEGY I crafted a detailed social media audit and action plan that encompassed:

➡️Visual Branding: Designed a cohesive aesthetic for the Instagram feed to reflect the brand’s unique identity.

➡️Content Creation: Generated a variety of content, including static feed posts, stories, and captions that align with the brand's messaging.

➡️Engagement: Proposed content that would boost user interaction and audience loyalty.

➡️Campaigns: Outlined potential marketing activations, such as collaborations with influencers, themed campaigns, and promotional giveaways, to increase reach and engagement.

RESULTS This hypothetical implementation showcased the potential for:

✅Increased brand awareness and aesthetic appeal.

✅Higher engagement rates through interactive content and strategic post timing.

✅Strengthened community ties through consistent and meaningful interaction.

TAKEAWAYS This project showcased my ability to create a strategic, visually appealing, and engaging social media plan from the ground up, reflecting an understanding of brand identity, audience demographics, and current social media trends.