Strategic content creation, content calendar curation, posting, community engagement, affiliate and influencer marketing.

A strategic feed refresh focused on short-form video, educational and on-trend content to elevate HNH online presence.

Consult project for event planning app, Partiful, outlining examples of trending and informative TikTok ideas

I developed and executed a comprehensive social media strategy for this B2B brand by leveraging storytelling and fresh shareable content.

Helped bring YEW!'s vision to life on Instagram while also assisting in IRL events to build community and brand recognition in the surf industry.

I collaborated with the founder of YEW! to successfully grow their TikTok presence from zero to 130K followers and 4M likes

In this blog post for Contra, I share my transition from envisioning success as a traditional 9-to-5 to embracing the fulfillment and freedom of freelancing.

The foundation of @hellohihaley

I designed a complete social media strategy for Flux, showcasing a dynamic mix of mock posts, stories, and marketing activations.