As a Social Media Manager and Content Creator for High Noon House, a women-owned CBD and THC wellness brand, I was asked to refresh their social media strategy with a focus on Instagram.

The client requested elevated content that focused on Reels, educational content, and on-trend shareable content that showcased the product offerings and what sets them apart.

My strategy included:

➡️ Content Revitalization: Implementing a full feed refresh to create a cohesive and aesthetically pleasing Instagram presence.

➡️ Educational Content: Crafting informative posts and Reels that explain the properties and benefits of CBD and THC, positioning High Noon House as a thought leader in the wellness space.

➡️ Trend Engagement: Leveraging current social media trends to produce on-trend, shareable content that showcases the products in relatable and engaging ways.

The refresh involved:

✔️Curating a visually appealing grid that reflects the brand’s sophisticated and wellness-oriented ethos.

✔️Creating and scheduling educational and engaging Reels that align with current trends and audience interests.

✔️Producing high-quality images and graphics that showcase the products while providing value through educational insights.

RESULTS The refreshed feed and new content direction provided a solid foundation for High Noon House to enhance its online presence. The emphasis on educational content and engaging Reels helped increase the brand’s share-ability and audience retention on Instagram.

REFLECTION This project highlighted the importance of adaptability and responsiveness to market trends in the wellness industry. By refreshing the social media feed and focusing on educational and trendy content, High Noon House was positioned to better engage with its target audience and reinforce its brand identity as a leader in elevated wellness products.