The goal is to design a visually compelling, user-friendly, and conversion-driven website that represents Tobams Group’s brand identity, improves user engagement, increases inquiries, and facilitates smooth internship applications while reinforcing Tobams Group as the African tech ecosystem leader.

UI/UX Designer

User research, User flow, and Visual design

Their existing website lacked intuitive navigation, a clear information hierarchy, and a modern, engaging design, making it difficult for users to explore offerings or take meaningful actions. Additionally, the talent portal was not optimized for seamless applications, leading to internship sign-up drop-offs.

The design approach focused on clarity, usability, and engagement. The website was structured to cater to three primary user groups:

Tech Talent: Seeking internships, skill development, and job opportunities.

Companies and employees: Looking for top-tier African tech talent.

Partners and investors: Interested in collaborating with Tobams Group.

Provide clear, structured information about their service

Enhance engagement for tech talent, employees, and partners

Streamline the application and recruitment process

Improve accessibility with an intuitive and responsive interface

View Live Website Here👇

https://tobamsgroup.com/

Enhanced user experience: Intuitive navigation and interactive elements, resulting in a 35% increase in website traffic and a 25% boost in user retention within the first three months post-launch

Increased signups: A 30% increase in tech talent applications due to an optimized user flow

Higher employer engagement: Collaborated with cross-functional teams, including product managers and developers, contributing to mentoring and training over 10,000 tech talents and employing over 100 professionals to create sustainable opportunities across industries

Stronger brand identity: Worked on SEO-friendly UI designs that contributed to a 15% improvement in search engine rankings, increasing visibility to global recruiters.