Michael Moyo
Intro:
Solopreneur's life is a business focused on offering training and mentoring for solopreneurs.
Brief:
The Brand/Web Designer will develop and enhance visually appealing images
and illustrations that complement and enhance the provided text. The Designer
will work with the us to create a cohesive look and feel that accurately
reflects their brand.
Challenge:
Soloprenuer's life had already created the basic definition for their brand,
including their logo, color palette, typography definition, and the Website's
content structure. However, the brand lacked visual language consistency.
The goal was to establish the visual language that evokes trust from website
visitors, prospects, and customers. To give the brand an opportunity to scale
and grow, we also needed to create a framework that showcases
the increasing range of data-oriented products and features.
Infinite Potential:
Circles have no endpoints or corners, suggesting infinite possibilities and
opportunities. Solo entrepreneurs often embrace creativity and adaptability
in their work, and a circle can reflect this open-minded approach.Community and Networking:A circle can signify a sense of community and collaboration. While solo
entrepreneurs work independently, they often rely on networks, partnerships,
and connections. The circle can represent the interconnectedness
of these relationships.