Rebranding for a Cosmetic





Background

Natural of Coarse is a start-up owned by a young African Female in South Africa. The brand focuses on focus on natural African hair products with natural ingredients to nourish hair growth. The brand is creating a movement of empowering Black Women to Embrace Natural Hair. That is a strong value on its own.

The brand's focus on natural African hair products, personal testing, chemical-free formulations, guaranteed results, and female ownership can contribute to its unique X-Factor. By aligning with the values and needs of the target audience, the brand has the potential to build a strong connection and loyalty among Black women who are seeking natural and empowering hair care solutions.

Brand X-Factor:

• Products are tested on the owner's hair  for a period of 6months before

putting it on the market

• It’s 100% chemical free

• Results are guaranteed

• It’s female-owned