Rebranding for a Cosmetic

Michael Moyo

Brand Designer
Visual Designer
Creative Director
Adobe Illustrator
Adobe Photoshop

Background

Natural of Coarse is a start-up owned by a young African Female in South Africa. The brand focuses on focus on natural African hair products with natural ingredients to nourish hair growth. The brand is creating a movement of empowering Black Women to Embrace Natural Hair. That is a strong value on its own.
The brand's focus on natural African hair products, personal testing, chemical-free formulations, guaranteed results, and female ownership can contribute to its unique X-Factor. By aligning with the values and needs of the target audience, the brand has the potential to build a strong connection and loyalty among Black women who are seeking natural and empowering hair care solutions.

Brand X-Factor:

• Products are tested on the owner's hair  for a period of 6months before
putting it on the market
It’s 100% chemical free
• Results are guaranteed
• It’s female-owned

2022

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