A Father's Day campaign film for Ali Bin Ali Luxury. Two separate characters, a voice over narrative, and the task of making an audience feel the weight of a relationship they never see directly. Emotional filmmaking at its most demanding.

My role: Senior Editor, Sound Designer, Colorist

What I brought to it: When the story is told through voice over and parallel footage rather than direct interaction, the emotional core has to be built entirely through craft. Score, sound design, and edit rhythm became the primary storytelling instruments, each one calibrated to produce genuine feeling rather than manufactured sentiment. The most significant creative contribution was a suggestion outside the original brief: incorporating photographs with a film slide transition to physically close the distance between father and son. It was the detail that made the connection tangible. On the color side, the challenge was building a palette that felt simultaneously high-end and intimate, which I achieved by reworking the lighting and color of the original footage in post to create something that felt considered rather than corrected.

Tools: Adobe Premiere Pro, After Effects, DaVinci Resolve

Recognition: MUSE Platinum Award