Website Strategy & Build for Personal Development Platform

Personal Project (Founder-led)

Website Strategist, UX/UI Designer, Content Architect

Ongoing (2023–Present)

I conceptualized, designed, and launched Perfecto Casa — a personal development platform aimed at helping young men build balanced lives through self-care, relationship guidance, and financial well-being. The goal was to create a clean, intuitive, and emotionally resonant digital experience that invites trust and encourages exploration.

Website Design & Development: Built using Wix (EditorX), with responsive layouts, minimalist design, and mobile-first optimizations.

Content Strategy & Information Architecture: Structured the site for clarity — integrating blog-style sections, resource links, and CTA areas to funnel visitors into podcast episodes, digital products, and YouTube content.

Brand Voice & Messaging: Developed warm, relatable, and motivating copy to connect with a Gen Z and millennial male audience without sounding preachy or corporate.

User Experience (UX): Ensured easy navigation, strong visual hierarchy, and emotionally supportive design that reflects the ethos of mental balance and growth.

Ongoing Optimization: Conducting ongoing A/B testing of headlines, refining SEO metadata, and preparing for eCommerce integration (digital product sales).

Created a cohesive digital brand presence from scratch

Integrated YouTube, podcast, and blog content seamlessly

Built a platform that’s ready to scale into coaching, community, and course offerings

Wix EditorX

Canva

Google Analytics

SEO Meta Tools

YouTube embed

Wix Forms

Email automations