Marketing Strategy and Team Alignment for Nonprofit

Client: SOS Children’s Villages Pakistan Role: Sr. Marketing & Media Specialist Duration: May 2019 – Nov 2019

Summary: Brought structure and strategy to a previously fragmented team, while championing internal communication and stakeholder alignment.

Developed marketing & brand guidelines for national rollout

Created internal feedback and communication loops between villages and HQ

Initiated policy change to improve transparency in team workflows

Built trust across management, board members, and internal teams under pressure