Digital Marketing and Operations Leadership for Smarketing Apple

Client: Smarketing Apple (Clothing + Tech Clients in UK, US, Pakistan) Role: Sr. Digital Marketing & Ops Consultant Duration: Dec 2019 – Aug 2021

Summary: Led marketing and CX operations across multiple brands, including launching an app and running campaigns for high-growth clients in fashion and tech.

Designed customer retention flows and campaign automation

Created UX improvements that fed directly into product decisions

Provided social listening & strategy to Bykea pre-$13M Series B

Managed launch campaign for Tecno Mobile’s CAMON 15, coordinating teams across China & Pakistan