Digital Marketing and Operations Leadership for Smarketing Apple by Muhammad Ali TariqDigital Marketing and Operations Leadership for Smarketing Apple by Muhammad Ali Tariq
Digital Marketing and Operations Leadership for Smarketing Apple
Client: Smarketing Apple (Clothing + Tech Clients in UK, US, Pakistan)
Role: Sr. Digital Marketing & Ops Consultant
Duration: Dec 2019 – Aug 2021
Summary:
Led marketing and CX operations across multiple brands, including launching an app and running campaigns for high-growth clients in fashion and tech.
Designed customer retention flows and campaign automation
Created UX improvements that fed directly into product decisions
Provided social listening & strategy to Bykea pre-$13M Series B
Managed launch campaign for Tecno Mobile’s CAMON 15, coordinating teams across China & Pakistan