Notion-Level Email Branding for Indie Makers

The founder came to us with a clear vision: domain email that's as polished and intuitive as Notion, but built for indie makers who don't have time for corporate bloat. No technical overhead, no feature overload, just a clean inbox for your custom domain that actually makes sense. We had 7 days to make it happen.

The logomark is a rounded square with a centered square inside. That's it. But here's the thing: in a sea of email logos with envelopes, inboxes, and send buttons, we focused on the second word - launch. This is a launch button. The kind you hit when your product is ready to go. It scales from 16px favicons to billboards because good ideas don't need decoration..

While every email tool drowns in corporate blues and stock photos, we built a visual language around precisely drawn characters living in real environments. It's part reality, part playful illustration, fully human. The style says "we're serious about solving your problem, but we're not taking ourselves too seriously." Lavender (#A599C9) ties it all together because indie makers deserve better than looking like every other SaaS product from 2015.

It's not swag for the sake of swag, it's a statement piece. The kind of shirt you'd actually wear while shipping your product because you're not stuck in DNS configuration hell.

We created custom made badges that capture the brand attitude in wearable form. These aren't generic swag, they're conversation starters that signal to other makers: I use tools that respect my time and don't pretend to be something they're not

When we posted the brand reveal on X, the first comment nailed it: someone immediately called out the Notion-level polish. That's the validation that matters, not from design award judges, but from the exact audience this brand was built for. Indie makers who know what good product design looks like and can spot when something was crafted with intention instead of templated from a generic SaaS playbook

A complete brand identity in 7 days that positions launched. email exactly where it needed to be - serious enough to trust with your business email, simple enough to set up in minutes, and human enough that you'd actually want to use it every day. 
 Gmail for your domain, built for makers who value getting things done over getting lost in complexity. That's the difference between branding and just making things look nice.