This was such a fun milestone for me—my first-ever international client project! Eiola, a boutique studio based in Yogyakarta, Indonesia, reached out for a complete brand identity that felt elevated, intimate, and unmistakably feminine.
They wanted something that bridged bridal elegance and cosmetic luxury without feeling overly traditional or stuffy. My goal was to create a visual language that felt timeless, calm, and deeply tactile.
Eiola Secondary Logo
As the sole designer and creative director on this project, I handled the entire branding process from scratch:
Logo Suite: Designed both a primary logotype and a refined secondary mark built around soft curves and ovals to capture that delicate, feminine feel.
Typography System: Kept things intentionally minimal and sophisticated by pairing a classic serif with a clean, understated sans-serif.
Colour Palette & Mood: Curated a restrained, earthy, and high-end palette that looks gorgeous both on digital screens and printed on luxury packaging.
Collateral & Mockups: Put together real-world mockups—from embossed stationery to boutique packaging—to show how the branding comes to life across different touchpoints.
Design Branding Mockups
Working across borders to help bring Eiola's vision to life was an incredible experience. The final branding strikes that exact balance of modern minimalism and romantic luxury that high-end clients are looking for.
Design Branding Mockup 2
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This project is made for a bridal and cosmetic boutique in Yogyakarta, Indonesia. I was the creative director and sole designer for the brand identity.
