Adelaide Film Festival – Brand Identity & POS Campaign

The Client / Event: Adelaide Film Festival – celebrating cinema from independent voices to major directors, uniting diverse cultures and age groups through storytelling.

The Challenge: To modernise and unify the festival’s visual identity while ensuring the brand could flex seamlessly across digital touchpoints and physical event environments.

Your Role: Lead Brand & Visual Designer (handling concept development, logo design, visual system, and POS rollout).

The Core Theme: Cinematic unity—bringing together varied cultures and generations through the shared language of film.

The Logo Mark: Explain the geometry behind the design. The three distinct shapes that subtly mimic a movie film camera represent diversity, movement, and the multifaceted nature of storytelling.

Design Approach: Emphasise a clean, minimalist, and elegant aesthetic that balances cultural prestige with modern accessibility.

The Flexible Shape System: Detail how the three foundational camera shapes act as modular design elements. They can be rearranged, scaled, and repurposed across different mediums.

Point-of-Sale (POS) & Event Collateral: Showcase how the visual identity translates into physical spaces. Mention key items like festival signage, ticketing displays, merchandise, spatial branding, and digital campaign templates.

Cohesion: Delivered a unified, instantly recognisable brand language that elevated the festival's professional standard.

Versatility: Enabled the in-house team to easily deploy on-brand POS materials across diverse event venues without losing visual integrity.