Regional Church Social Media Strategy & Content Curation

This project centred on designing and executing a targeted social media campaign for a youth church camp located in a regional area of South Australia. The campaign was built around communicating essential camp details, driving engagement, and delivering immersive recaps through the church's official Instagram account to keep the community connected before, during, and after the event.

Campaign Strategy & Content Planning: Developed a structured content calendar tailored to build anticipation for the regional camp, mapping out information posts, countdowns, and live-event recaps.

Visual Asset Creation: Designed cohesive and engaging graphic assets (including the featured camp signage and promotional posts) optimised for mobile feeds and story viewing.

Community Engagement & Information Flow: Streamlined communication by turning essential camp logistics (schedule, what to bring, location details) into digestible, aesthetically aligned social posts.

Real-Time Recaps: Curated and scheduled immediate post-camp recaps, highlighting community moments and memorable experiences to sustain engagement long after the event concluded.

Clarity & Excitement: Provided attendees and parents with clear, accessible information while building strong momentum leading up to the regional trip.

Cohesive Digital Presence: Maintained a unified and welcoming visual identity across the church's social channels, successfully reflecting the heart and mission of the camp.