Sellora | Web Design + Branding

Role: Web Designer & Brand Strategist Timeline: 3 months Deliverables: Brand identity system, website design

Sellora is a SaaS platform that empowers businesses with real-time analytics, actionable insights, and streamlined workflows. The challenge was to design a website and establish a cohesive visual identity that effectively communicates Sellora's value to diverse audiences—from small business owners to enterprise decision-makers—while driving sign-ups through a seamless user experience.

I designed a conversion-focused website informed by user research with potential customers and competitive analysis. Key findings revealed that small business owners prioritized simplicity and clear feature explanations, while enterprise users sought robust analytics and scalability information. Trust in data security emerged as critical across all segments. The design features a prominent hero section highlighting Sellora's core benefits—real-time analytics, actionable insights, and workflow optimization. I implemented interactive data visualizations and modern illustrations to demonstrate platform capabilities, created a dedicated customer stories section with testimonials and case studies to build credibility, and designed streamlined navigation with easy access to Features, Pricing, and Free Trial CTAs. The information architecture balances depth for technical users with clarity for non-technical decision-makers.

The Sellora brand identity projects professionalism, trust, and innovation to appeal to data-driven businesses. I designed a modern, minimalistic logo that represents data flow and connectivity, reinforcing the platform's core functionality. The visual system employs a palette of blues and greens to convey trust, reliability, and growth, with vibrant accents strategically placed on calls-to-action. Clean sans-serif typography ensures readability and modernity across all touchpoints. I developed custom illustrations and data-driven visuals that reinforce Sellora's focus on actionable insights, creating a cohesive brand experience integrated across the website and marketing materials.

The Sellora website successfully bridges the needs of diverse user segments while establishing a trustworthy, professional brand presence. By grounding design decisions in user research and prioritizing clarity alongside visual appeal, the project creates a platform that converts visitors into confident users ready to transform their business analytics.