NovoStudio is a modern beauty salon, run by a mother–daughter team dedicated to offering professional skin and body treatments. Their passion: delivering effective, personalized beauty care.

After a careful analysis of their proposed services and procedures, as well as their attitude and preferences, И made a working proposal for the design and functionality of the site. Together, we built on and refined the initial idea, then developed a design and UX strategy that seamlessly aligned with their business goals.

The design is warm and welcoming. We opted for soft colours in the yellow-brown range, thus getting as close as possible to the studio's brand identity. On the flip side, the colors chosen are also the skin tones, which creates the necessary feeling in the users when visiting the site.

We both agreed upon a clean, spacious layouts and refined typography for easy readability and a calm aesthetic.

An important structural step was the creation of different possible entry points for the visitors. This is why I created pages that filter the information by:

Direct WordPress Build: Crafted with Elementor Pro and custom ACF templates—no pre-made themes—for full visual and backend flexibility.

Custom Post Types: Separate service pages to present each treatment clearly, organized by facial and body categories for intuitive navigation.

Booking System Integration: Real-time calendar synchronization with the team’s backend schedules—preventing double bookings and streamlining operations.

Mobile-First & Responsive Design: Fully tested across devices to ensure smooth user experience on smartphones and tablets.

Performance Optimization: Caching strategies, optimized images, and compressed code for fast load times and efficient performance.

SEO & Accessibility Foundations: Semantic HTML, metadata setup, and WCAG‑friendly contrast ratios for visibility and compliance.

Plugin & Tool Integrations: Contact Form 7 for inquiries; lightweight plugins for speed and functionality without performance bloat.

The booking module made it easire for both customers and profesionallsit to connect without frustration around bookings. Each procedure has a booking option by creating an integration of the team's digital work calendars with those on the website. In this way, I excluded the possibility of duplication of hours and helped to improve the organization of processes.

So far the feedback we collected from customers is that the clean design and clear service navigation ease their use of the website and give them clarity, which of course reduces bounce rates.

Design and ease of use are two main points which play huge role in building trust especially in the beauty industry. Both visitors and competitors are giving positive feedback about the whole visual identity of the brand.

Let’s make it happen; Chat with me or view more of my projects.