iCorner is an Apple Premium Reseller in Bulgaria, operating since 2006 with both retail and online stores. Known for their “Apple-style” service, they needed an online experience to match the sleek, modern feel of their physical locations.

Their team approached us to reimagine their online store — making it faster, more intuitive, and fully aligned with the premium Apple experience. The goal was clear: revamp the store into a seamless shopping platform that reflects trust, quality, and innovation.

We collaborated closely with their team, combining their vision with our strategic UX and performance-driven design. In terms of design, we kept the basic concept of the brand and their colour scheme. As our trademark, we opted for a clean and spacious design and used a minimalistic colour palette.

Custom WordPress + WooCommerce Build Fully custom theme using Elementor Pro — no pre-made templates, giving us complete control over scalability and brand consistency.

Apple-Inspired UX & Design Minimalist interface, spacious layout, modern typography, and a refined color scheme that mirrors iCorner’s high-end branding.

Enhanced Product Navigation Reorganized categories (Mac, iPad, iPhone, Audio, Accessories), added advanced filters, and built dynamic search forms for easy product discovery.

Product Customization Module Users can configure devices with accessories, protection plans, and add-ons directly on product pages.

Mobile-First Optimization Fluid and responsive design tested across all devices to deliver an elegant user experience everywhere.

Performance & SEO Upgrades Implemented lazy loading, asset compression, clean code, and WooCommerce-specific SEO — ensuring speed and visibility.

Checkout & Security Enhancements Streamlined cart, persistent mini-cart, auto-discounts, GDPR compliance, secure payments, and data protection.

Lead Capture & Support Tools Clear CTAs, store locator, newsletter signup, and prominent contact options across the site.

In just 5 weeks, we transformed iCorner’s e-commerce platform into a sleek, intuitive shopping experience worthy of its Apple reseller status. The final result? A high-performance store that feels as premium online as it does in-store — blending elegant design with powerful functionality.

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