Website creation and visual identity for VR Racing Studio

VR Racing Studio is an innovative VR studio offering an ultra-realistic experience through virtual reality racing simulators. Combining state-of-the-art technologies such as motion rigs, direct-drive steering wheels and hydraulic pedals, the studio delivers an immersive experience of speed and adrenaline.

The client needed a digital presence that reflects this high-tech, adrenaline-fueled atmosphere and offers users a seamless way to book their sessions online.

The goal was to create a website that reflects the dynamic and high-tech nature of VR Racing Studio, while providing easy access to information and the ability to book online. We built a comprehensive visual identity.

I designed and developed the full website directly in WordPress — no pre-built templates, no shortcuts. The goal: a sleek, immersive platform that matches the intensity of real-world racing.

Custom WordPress Development Built from the ground up with Elementor Pro, without relying on pre-made themes.

Visual Identity & UI Design Motorsport-inspired aesthetic with a dark UI, red highlights, and sharp, kinetic typography.

Fully Responsive Design Mobile-first layout, tested across devices for perfect usability on any screen size.

Speed & Performance Optimization Implemented caching, lazy loading, and optimized assets for fast load times and smooth UX.

Content Architecture Clear structure for services, simulators, FAQs, and customer actions to minimize friction.

Online Booking Module Integrated calendar-based booking system with automated email confirmations.

ACF & Custom Templates Used Advanced Custom Fields to manage simulator content and easily scale with new services.

SEO Foundations Semantic HTML, clean URLs, metadata, and speed improvements for solid search visibility.

Lead Capture & Social Integration Enquiry form, social media links, and smart CTAs to convert visitors into customers.

The design of the website is inspired by the world of motorsports - dark color palette, aggressive accents and dynamic typography. We used high quality images and videos to present a realistic simulator experience. The interface is optimized for all devices, providing seamless navigation and quick access to key information.

The website includes an online booking module allowing users to reserve a simulator for a specific date and time, with automatic email confirmations. We created detailed pages for the simulators describing the technical features and benefits of the equipment. We have also integrated an enquiry form and links to social networks, making it easier to communicate with customers.

The result is a high-performance site that mirrors the energy of the studio — delivering an intuitive, visually engaging experience with strong calls to action. The booking system is already driving new client sessions, and the brand now has a bold digital presence to match its premium in-person experience.

Let’s make it happen; Chat with me or view more of my projects.