ADAM is a men's health platform built for Saudi Arabia, where millions of men face long queues and fragmented access to quality healthcare. The platform covers six product lines: Clinic, Labs, AI Primary Care, Mental Care, Weight Loss, and Grooming. Founded by Omar, a serial founder who has raised over $6M across previous ventures, introduced through YC Co-founder Matching.

Build a full-stack men's health platform that gives Saudi users faster, more connected access to care across six distinct product lines — all under one design system that feels premium, trustworthy, and built for their context.

Men's health as a product category requires earning trust before the user commits to anything. Existing global platforms like Hims and Hers were designed for a Western context and did not map onto Saudi users. Local solutions treated each health category in isolation with no design investment. Six product lines needed to feel like one coherent platform, each with its own emotional register, without losing consistency.

Blueprint joined as Founding Product Designer. The team benchmarked global leaders — Hims and Hers, Voy, Function Health — then built for the specific cultural and design context of a Saudi user. The design system was built to hold consistency across six product lines while letting each line feel appropriate to its context. The pitch deck was designed with the same rigour as the product.

Website design

Dashboard design

Web application design across six product lines

Clinic, Labs, AI Primary Care, Mental Care, Weight Loss, and Grooming flows

Pitch deck design

Design system

Two product lines launched

1,000+ users with faster access to healthcare in Saudi Arabia

$50,000 raised

5 additional investors in pipeline

Blueprint scope: Founding Product Designer — full platform across 6 product lines