Growth & Brand Strategy for E-commerce Brand

An established e-commerce brand approached me to guide them through the next phase of their journey.

They were achieving strong revenue growth but wanted to make this switch from being an ecommerce-first brand with a focus on paid ads to a living, breathing cultural zeitgeist with loyal & passionate fans.

I developed a comprehensive brand strategy including organic social planning. Implementing my 'waterfall' influencer marketing model was also critical & resulted in some of the world's biggest celebrities wearing my client's products.