Growth & Brand Strategy for E-commerce Brand
Elliot Padfield
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Posted Oct 1, 2023
Helping an established fashion brand create cultural capital & nurture a loyal group of evangelical fans through organic social & influencer marketing.
An established e-commerce brand approached me to guide them through the next phase of their journey.
They were achieving strong revenue growth but wanted to make this switch from being an ecommerce-first brand with a focus on paid ads to a living, breathing cultural zeitgeist with loyal & passionate fans.
I developed a comprehensive brand strategy including organic social planning. Implementing my 'waterfall' influencer marketing model was also critical & resulted in some of the world's biggest celebrities wearing my client's products.