Soltivo is a technology platform that leverages machine learning to enhance safety and operational efficiency across buildings, municipalities, and states. As the company evolved from a startup into a global solutions provider, it needed a brand identity that reflected this growth one rooted in trust, clarity, and scalability.

Their previous identity was built around a basic wordmark, with no standalone symbol, limiting how the brand could scale across digital platforms. A four pointed star was used as the mark but lacked distinctiveness and ownability.

The wordmark lacked flexibility and wasn’t legally licensable

The star, while symbolic, was visually generic

There was no visual system for use across apps, software, or real world applications

From there, I built a new identity from the ground up, within strict creative constraints:

A black and white + blue color palette

No trends, shields, or sci-fi visuals

A fully original, licensable type solution

A customized wordmark based on Inter, refined for long-term use and clear ownership

A scalable, abstract symbol that forms an “S” representing structure, flow, and interconnection

A reimagined star, now integrated into the symbol, not just a decorative icon, but a spark of intelligence, insight, and forward motion

The new symbol also forms the foundation for a scalable pattern system, giving the brand visual depth and flexibility across both digital and print.

This rebrand doesn’t just modernize the look, it solves real business and design problems. It brings visual consistency, brand clarity, and a scalable identity to a company that connects industries, protects communities, and designs for the future.