Zaffo | DTC E-commerce Website
Sufyan Baig
Zaffo Coffee was driving strong ad traffic but struggling with low conversions due to a confusing store experience, unclear product pages, and lack of trust signals. I redesigned the full Shopify store focused on CRO principles — simplifying navigation, improving product page clarity, optimizing load speed, and reducing checkout friction.
The result: a noticeably improved conversion rate and lower bounce rate post-launch, with users moving through the purchase flow with far less drop-off.
My Role: UX/UI Design & Shopify Development
Industry: Protein Coffee, Coffee Syrups, Protein Creamer
Services Delivered: Website Redesign, Shopify Development, Conversion Rate Optimization, UI Improvements
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Posted May 5, 2026
Full Shopify store redesign for a DTC protein coffee brand. Focused on CRO principles — simplified navigation, improved product pages, optimized load speed, and reduced checkout friction to increase conversions and lower bounce rate.
