NewWave Project Solutions Brand Identity System
SIYAVUL HALIK
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Posted Nov 15, 2025
Developed brand identity for NewWave Project Solutions in construction.
NewWave Project Solutions Brand Identity System
Brand Approach
Positioning: NewWave is the architect of engineered certainty—delivering precision project solutions for high-stakes construction in Saudi Arabia and beyond. We transform complex blueprints into iconic skylines with zero tolerance for delay.
Core Pillars:
Engineered Precision — Every detail, load-bearing.
Saudi-Scale Ambition — Built for Vision 2030 megaprojects.
Wave of Progress — Fluid momentum meets structural integrity.
Tone & Voice: Technical authority with quiet confidence. "We don’t build projects. We engineer futures."
Brand Overview
Visual Identity:
Logo:"NEWWAVE" in custom geometric sans with integrated roof-plate icon (subtle steel I-beam forming the "W"). Variants: Horizontal lockup, Icon-only (roof plate), Stacked for facades.
Color Palette:
Structural Blue (#003087) — Trust & depth
Steel Silver (#A5ACB3) — Precision engineering
Vision White — Clarity in plans
Safety Orange (#F15A24) — Site visibility (PPE-compliant)
Typography:Neue Haas Grotesk Display (roof-plate kerning) + Source Code Pro for specs—KSA bilingual ready.
Roof Plate Motif: Modular steel grid pattern used in signage, hard-hat decals, BIM overlays.
