Alchemy Roast Brand Identity Design

OverviewAlchemy Roast is a specialty coffee brand crafted with a nostalgic yet refined visual identity. Inspired by vintage palettes, hand-crafted typography, and warm café culture, the brand blends artisanal charm with modern consistency. The result is a system that feels authentic, expressive, and instantly recognizable across packaging, merchandise, and retail environments.

Our approach focused on building a heritage-inspired identity with contemporary clarity. The expressive lettering, retro color bands, and subtle scientific motifs reflect the brand’s philosophy—coffee as both craft and chemistry. Every element is designed to evoke warmth, quality, and the sensory richness of small-batch roasting.

Brand Discovery Understanding the brand story, roast philosophy, and audience expectations.

Concept Development Exploration of vintage-inspired typography, color psychology, and café moodboards.

Identity Creation Final logo lettering, icon integration, retro linework, and supporting visual language.

Brand Application Packaging, apparel, signage, coffee cups, and shop visuals.

Delivery & Guidelines A cohesive identity system prepared for print, digital, and physical rollout.

Alchemy Roast’s identity is warm, expressive, and crafted for emotional connection—perfect for boutique cafés, roasters, and lifestyle-driven coffee brands aiming for a timeless presence.